New Logo!

We are proud to reveal the new MHM logo!

After a four-month-long process, the new logo design has been finalized and approved by the museum board. The green “M” of the past has been replaced with an exciting new design.

“MHM is in a phase of transition, and we want to recognize that with a new public image. Part of that is creating a new logo,” said MHM Programs Manager Shelly Jackson. “We wanted a logo that would identify us as a Marin County institution and that would include the culture and future of Marin. We wanted to go for a fresh logo with a contemporary twist, featuring something iconic like Mt. Tam.”

The new logo with the ridgeline banner

The new logo includes the silhouette of Mt. Tamalpais and a blue line on the horizon, representing the water that surrounds Marin, as well as the words Marin History Museum printed across the silhouette.

“The Museum was really intent on including Mt. Tam in the design,” said MHM intern Taylor Tomlin, the graphic designer who created the new logo. “They felt it would really give the logo an identity and that people would see Mt Tam and feel that it’s a part of their community, it being the prize gem of Marin.”

Taylor began working with MHM after Shelly reached out to Dominican University and got involved in their art design class.

“I contacted the Dominican University graphic design department, got in touch with Professor Steven Polacco, idea was to work with graphic design students” said Shelly. “We decided that MHM would act as the client, and the students would pitch the designs and we would choose the one we liked best. After that process, Taylor was then recruited to take that vision into a reality.”

After school ended in June, Taylor began interning at the museum, continuing the project and working on finalizing the design. She experimented with different color schemes and finessed the design of the logo.

“The staff and the board are thrilled to have such a talented graphic designer interning at MHM,” said Shelly. “She is a hard worker and has a great design eye. We are lucky to have her working with us. The work she is doing is crucial for the rebranding of the museum, which will make MHM more sustainable in the long run.”

Intern Taylor Tomlin designs the new MHM logo. Thank you Taylor!

The logo went through much deliberation with the board and the staff, choosing colors and changing small details. Eventually the new logo was chosen out of the many drafts.

“This is the final product, with the teal, purple, and blue. We wanted a more modern and fresh color scheme, and the board went through the many options and chose these. It was a fun process, and I really liked it,” said Taylor.

The new logo makes its debut on the new membership brochure for MHM. As new members sign up, they will see the new logo, as well as a banner depicting the ridgeline of Mt. Tam across the top of the page.

“The ridgeline is my favorite part,” said Taylor. “It connects the logo with the bigger idea of Marin, continuing with the idea of connecting the community of Marin through the museum.”

The new and improved logo is MHM’s way of representing themselves and what they have available to the public.

“We want the logo to encompass what we have to offer: programs, exhibitions, and events that celebrate the county’s history. We hope everyone likes it!”